Audience! This will be a challenge for me. I have spent more than a couple decades in academia, so my audience has been easy: students and other academics. Even when I worked in cultural resource management, my audiences were the Keeper of the National Register and the WVDOT; they were easy to define, but they were not easy to satisfy equally. Anyway, now I am tasked with discovering a public audience and what they are interested in, which, shockingly enough, may not be what I am interested in, which is a shame, because I have some great interests. Furthermore, I learned that even those who may share my intellectual interests I’d like to pursue in the project, he/she doesn’t necessarily care for the digital format. Likewise, one who is keen on podcasts doesn’t seem to share my personal interests. Now these are just two people, but just with these two, I see that I am going to have to think much more clearly about my audience and how to meet their needs while maintaining my own goals and objectives.